Institutional Rebranding

21-09-2022
Effective September 20, 2022, we are happy to announce that the American University in Switzerland has been changed to the American University of Applied Sciences Institute in Switzerland.

Our new name reflects our intention to maintain a status of a prestigious and well-known private higher education institution in Switzerland, focusing on continuous improvement and development of the program offerings, practice-based teaching, research initiatives, and quality standards for our students and faculty.

For over 30 years, the mission of AUS has been to equip its students with the knowledge, skills, and tools necessary to make a significant contribution to the development and success of any business organization. Through practice-oriented studies based on the application of scientific methods, research and development, AUS graduates will be prepared to become competent and confident leaders in the business world.

Additionally, this strategic rebranding allows us to renew our commitment to accomplish our mission through building and expanding our partnership network and national and international accreditations.

Along with this change in the name, we will also adopt new logos to fully express our efforts to build brand recognition locally and internationally. The rebranding, however, shall not affect the organizational structures of the institution.

We are grateful to you for the faith and confidence that you have placed in us, and we thank you for your continuous support.