Bachelor of Science
in Business Administration

Program provides students with hands-on experience via close links to the industry. At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator.
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Overview

The Bachelor of Science in Business Administration (BSBA) program at the American University of Applied Sciences Institute in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.


At AUS, we focus on integrating traditional business knowledge with practical decision-

making, problem-solving, creativity, and strategic thinking while engaging in real-world

projects. We create a learning environment that emphasizes collaboration and team

building alongside academic work.

We recognize that business leaders today must master the hard skills needed to make data-driven decisions and the soft skills necessary to make them better collaborators. The curriculum takes the approach of the full development of the individual, placing emphasis on personal as well as professional growth. It prepares students for both career and graduate studies.

All courses are taught in English by leading business visionaries in small dynamic cohorts. Our professors have experience in successful business ventures, providing our students with real-life lessons learned and best practices. This background allows our professors to share their challenges and successes with the students, giving them a front-line education focused on experiential and student-centered learning.

Our faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching. Each course integrates a minimum of two experiential learning activities, such as simulations, case studies, individual and group presentations, and projects.

Why AUS?

Campus
The inspiring, modern campus of the American University of Applied Sciences Institute in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
Multiple Specializations Options
You can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
Multiple Intakes per Year
We have three admission intakes per year: fall, winter, and spring.
Learn more about Admission and Application Deadlines

International Recognition

AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
Learn more about Accreditation and Ranking
Soft Skill Development
As an accredited institution with the IBM Academic Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
Personalized Learning
With a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
Support Services
AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term.
Great Student Life
With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
Cultural Diversity
At AUS students from over 45 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
Student Housing
AUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.
Learn more about student housing

Dual Degree Accreditations

Program Structure

Duration
3 years
Entry Dates
September / January / April
Study Mode
Full-time
Credits
135 CH | 180 ECTS
Each term typically includes ten weeks of instruction and two weeks of examinations. A standard course of study to complete a BSBA program over three years requires the completion of thirty core courses, including the capstone and fifteen elective courses.
Courses
#
CH
ECTS
Core
27
81
108
Elective
15
45
60
Capstone: Business Plan
3
9
12
Courses
#
CH
ECTS
Core
Elective
27
81
108
15
45
60
Capstone: Business Plan
9
12
3
Note: A set of three foundation courses is offered to students who need additional proficiency in English communication, Math, and applied IT.

The conferring of a degree follows only after completing all the following requirements:

• Academic credit requirements - a minimum of 135 CH | 180 ECTS.
• Academic performance requirements - a minimum cumulative GPA of 2.0.
• Capstone project: a business plan delivered in the final year.
• Attendance and residency requirements.

Students have the opportunity, when available, to work with professors on research initiatives and program activities surrounding their specialization for credit-earning opportunities.

Course Examples

Emerging Technologies
The fourth industrial revolution, or 4IR, is upon us, and emerging technologies are at its core. Businesses must adapt to this new reality, or they will jeopardize their own survival. In this context, a solid understanding of emerging technologies and their potential value to an organization is critical for any business manager.

This course explores the current spectrum of emerging technologies from various perspectives, focusing on their business application for competitive advantage. The emphasis is on fostering the development of students’ individual opinions on this fast-evolving theme.

International Relations

We live in an exciting period of history. The world is getting smaller, moving faster, and becoming interconnected in ways never experienced before. The highly globalized world of the present has generated more wealth, scientific innovation, and cross-national cooperation ever witnessed in history.

The rapid barrage of information emanating from online news outlets, social media, television, and other forms of communication has transformed many people into “informed” global citizens. However, while there may be many individuals who know of the events that are occurring in the world, many still do not understand what is happening. There’s a huge difference between being up to date on the news and being able to explain why events happened; and what consequences they may bring. This course will review some of the theories underlying international relations and brief historical events that have impacted how the world operates today.

Business Strategy

This introductory strategy course emphasizes the fundamentals of corporate and business level strategy formulation while also evaluating inter-related aspects of strategy implementation. Strategic management is a set of managerial decisions and actions that affect the firm's long-run performance in its business environment.

It includes environmental scanning (internal and external), strategy formulation, strategy implementation, and evaluation and control. To be successful in the long run, the firm must not only be able to execute current activities in existing markets, but it must also be able to adapt its activities to new and changing markets. This course will provide conceptual frameworks, tools, and techniques to analyze, develop, and implement firm strategies, including discussing the dynamics and evolution of industry structure and the pattern of interaction among the competitors in the industry.
Human Resources Management
Most companies will proclaim that the people are their most important asset. Managing people effectively is an important element of organizational effectiveness and a base for the long-term, sustainable competitive advantage. Through this course, students will develop an understanding of how decisions related to managing human resources contribute to organizational effectiveness and a firm’s competitive advantage.
Organizational Behavior
Organizational Behavior course deals with human behavior in a variety of organizations and business situations. A great part of our lives we spend in organizations. As students in schools and universities, as adults in offices and factories, as consumers in leisure organizations like clubs and shops. We will view differently the organizations when we put them into practice and reflect on what we already know about the structures that surround us.

And we will possibly be better at acting within them as well as managing and directing them as leaders. As we start developing the conceptual framework, in-depth case discussions, and skill-oriented activities will be applied to each topic. Covered topics will include motivation and attitudes, values and personality, group and team dynamics, leadership, communications, power, conflicts and negotiations, change management, and organizational design.
Management for Sustainable Development
This course will examine the framework of sustainable development in terms of economic development, social inclusion, governance & environmental stewardship. An overview of the world economy will be presented, exploring the concepts of population growth & demographics, poverty, and income inequalities, environmental threats, social well-being, economic empowerment, urbanization & governance.

The notions of convergence and divergence will be discussed with regard to income gaps & social inclusion. Participants will be encouraged to actively engage in discussions & exercises to measure and compare certain economic and social indicators to better grasp their meanings and applications.

Program Learning Outcomes

1
The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
2
The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
3
The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
4
The successful BSBA participant will be able to create and present basic oral and written business communications in English.
5
The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.
The successful BSBA participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross- functional manner to support basic business decision-making.
The successful BSBA participant will be able to create and present basic oral and written business communications in English.
The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.

Specialization Options

The IBM Academic Initiative program allows AUS students to receive IBM credentials as digital ‘badges’ marking their learning achievements using Credly. The students can easily share and promote their achievements on social media sites like LinkedIn, Twitter, Facebook, as well as your own personal webpages and blogs.
IBM logo

Career

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization.

Obtaining a degree allows you to pursue or progress in your career in:

Business Consultancy
Business Development
General Management
Logistics and Distribution
Business Research and Analytics
Marketing and Communications

Tuition & Fees

BSBA
Bachelor of Science in Business Administration
CHF 20’000.- per year
3-Year Degree Program
Admission Fee = CHF 3’500.-
(Payment upon acceptance)
flexible payment options available
Application Fee = Free of charge
BSBA
Bachelor of Science in Business Administration
CHF 20’000
3-Year Program
Admission Fee = CHF 3’500.-
(Payment upon acceptance)
flexible payment options available
per year
Application Fee = Free of charge
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