Dual Degree with Tiffin University
The American University in Switzerland (AUS) and Tiffin University (TU), Tiffin, OH have entered into a new partnership, allowing AUS students to obtain a dual degree from both institutions.

The partnership offers bachelor's and master's degrees in business with multiple specialization options. To receive the dual degrees, AUS students must successfully complete the required AUS curriculum and TU specialty courses. The TU programs will be online with video, discussion rooms, readings and other assignments, as well as in a hybrid format with some instruction provided on AUS's campus.
Collaboration with eCornell
American University in Switzerland (AUS) is delighted to announce a collaboration with eCornell, which will provide AUS students studying a Bachelor or Master program in Switzerland, access to professional certificates from Cornell University, ranked in the top 20 universities worldwide.

The collaboration will allow students to choose from a range of certificate programs, amongst which, Business Strategy, Project Management, Business Analytics, Design Thinking, Python Programming, Digital Transformation, Innovation Strategy, and Fintech.
IATA Authorized Training Center
The American University in Switzerland is proud to be recognized as an official IATA Authorized Training Center.

Offering a degree with a specialization in Aviation Management and specific IATA certified training courses enables students to gain expert industry knowledge from a global organization in air transport. Courses available to students will complement the AUS curriculum and give real-industry insight to support academic knowledge.

Topics such as Air Transport Fundamentals provide an overview of the air transportation system and illustrate the interdependencies among its various components, and Aviation Security Awareness, which looks at introducing security measures and regulations to keep the industry safe.

This opportunity provides students a real advantage when seeking employment by showcasing their expertise and applied knowledge through gaining industry-recognized certifications.

Online BBA
Bachelor of Business Administration

Duration
2 years
Start Dates
Continuous Enrollments
Study Mode
Full-time
Credits
135 CH | 180 ECTS
Program Overview
With E-AUS, you can obtain a Bachelor of Business Administration (BBA), all from the comfort and convenience of your home.

Through our straightforward online platform, you will have access to your full curriculum, as well as clear learning objectives and instructions. The goal of this program is to give you the confidence, knowledge, and skills to accelerate your career in an ever-changing business environment.
Language
English
Why AUS?
The online Bachelor degree starts with fundamental business courses, such as finance, economics, marketing, and entrepreneurship. These are followed by progressively advanced courses, which expand the depth and breadth of the students' knowledge in the fundamental concepts.
Throughout the program, AUS combines theoretical learning with relevant, real-world business problems to give students the practical skills and understanding of key issues that affect businesses on a day-to-day basis.
Key Modules
Year 1
Culture and the Organization
An organization's culture is often defined as "the way we do things in our organization". Culture derives from the background of the business, its customers, the market it is in but most of all from the people in the organization. Management style and how people respond to that management style helps shape culture and this module explores these areas. By the end of the modules students will understand how culture is formed and the impact it can have on an organization.
Customers and Customer Service
Customers are the lifeblood of a business. They can be external customers who purchase products or services from the company, and they can be external customers who trade services with each other within an organization. Either way customers must be serviced and supported in the best way possible to ensure that they have their needs fulfilled in the most effective and efficient way possible. This module examines these areas and by the end of the module student will fully understand the importance of this aspect of a business.
Developing Personal Skills
In business and management that are many skills to be learnt. They are not only knowledge and understanding of business but also knowledge and understanding of the people you are with. This module looks at some of these skills such as communication, influencing, listening. By the end of the module students will recognize the need to develop these skills and will be aware of the various techniques available to improve them.
Effective Communication
Communication is an important human interaction. It can take place in many ways both verbal and non-verbal, but it needs to be understood, clear and effective. This module looks at different methods of communication and the context in which they may be used and by the end of the module student will have learned how to improve their own communication techniques.
Financial Management and Control
A useful way to learn is to review case studies around the issue at hand. There are many case studies available in finance that record what has happened and how different organizations have responded to various issues of cash flow, liquidity, and balance sheet debt. This module examines some of these cases and illustrates best practice in addressing financial issues. By the end of the module students will understand some of the fundamental approaches to financial problems.
Fundamentals of Accounting
Keeping accurate and up to date financial records is an absolute essential for a business. It is not only a legal requirement, but it is information that a manager cannot do without in planning and making decisions. This module identifies the main areas that a manger needs to be aware of and understand and by the end of the module students will be able to take new financial skills into the workplace.
Managing Ethically
Exactly what are business ethics and why are they important? It is possible to be unethical and successful or is it possible to be successful and ethical. This module explores these areas and looks at how a company can balance its culture and develop operations and systems that do not disadvantage anyone. By the end of the module students will have been exposed to various models for evaluation.
Strategic Human Resource Management
Human resource management is about people. How you select them, how you develop them, how you reward them and how you retain them. This module explores both the legal aspects of employing people but also the interpersonal aspect of ensuring the organization uses them to the best of their ability.
The Business Environment
A business does not operate in isolation. These are pressures acting on it from all sides in many ways and both internally and externally. This module explores some of these areas and looks at things such as political pressure, consumer pressure and the pressures of change. By the end of the module students will understand the impact of these things on a business and be aware for the need to plan around them.
The Marketing Mix
The classic definition of the marketing mix is "The 4 P's". Product, price, place, promotion. These are various derivative models arising from this classic definition and this module will examine the areas of marketing that comprise of "the mix". This allows planning around an organization marketing strategy and by the end of the module students will understand the elements of the product, service and operations that need to be factored into the marketing plan.
Effective Communications
Information is the most valuable asset in the contemporary organization, and communication is the method by which information is shared. It is based on the information that business decisions are made. So, without effective communications, an organization simply cannot perform optimally. This module is designed for both new and experienced managers. Using a mix of information, personal and team activities, it aims to help you either develop new communication skills or refine and expand the communication skills you already possess.
High Performance Teams
This module is designed for both new and experienced managers. Using a mix of information, personal and team activities, it aims to help you develop new team building skills or refine and expand the team building skills you already possess. In a world of change, uncertainty and complexity, high performance in an organization requires a blend of diverse skills and experiences. Organizations recognize that this blend is best achieved through team working.
IT in Business
This module is designed for managers whether experienced or new to the role. Using a mix of information, activities and examples, the workbook will hep you understand the nature of information technology, assess its contribution to your organization and understand how to exploit information technology to create sustainable, competitive advantage.
Leadership Skills
This module is designed for both new and experienced managers. Using a mix of information, personal and team activities, it aims to help you develop new leadership skills and refine and expand the leadership skills you already possess. Good leadership is essential for success in any organization, whether private or public sector. Today, rapid change in the form of a constantly changing competitive environment, innovations in technology and changing economic conditions, have led to the realization that leadership is a skill to be developed.
Managers Toolkits
This module makes a biased selection of the most useful tools; it does not pretend to cover them all and it does not necessarily explore all the potential uses of each. The aim is to provide you with enough information to understand the tool and have enough confidence to use it. The book is designed to help you analyze situations within the organization, whether structural, system or process based, develop solutions to organizational problems, evaluate your organization's position in its operating and competitive environment, develop elements of an effective organizational strategy and plan, implement and monitor changes.
Year 2
Business Law
Law consists of several areas that can impact on business such as consumer legislation and employment law. But businesses are also exposed to areas such as contract law and external relationship with suppliers that have legal implication. This module examines these areas and their impact and by the end of the module students will understand the areas that need to be monitored and managed.
Business Planning and Goal Setting
Every business needs a plan. Every business needs goals. A business needs to be clear where it wants to go, what its objectives are and how it is going to get there. This module will take students through the planning process. When, how and why. By the end of the module students will understand goal setting and be able to set their own goals and know how to weave them into a business plan.
Managing in Today's World
Managers today must manage in a state of constant flux and change, and it is important to understand the underpinning fundamentals and how this constant change can and needs to be managed. The module explores the constants as well as the variables and by the end of the module students will have a refined set of skills that can assist in the understanding of the management process.
Marketing and Sales Planning
Selling the end product is what business is finally judged on and in this era of new marketing and selling pathways it is vital that students understand the importance of the marketing plan and the vital sales skills that need to run alongside. By the end of the module students will understand the importance of marketing and have learned techniques to improve both their marketing skills and selling skills.
Organization Structures
Different organizations need to structure themselves in different ways for different reasons. It may depend on their product or their market or even the culture that they wish to develop. This module examines and analyses different organization structures and their different contexts. By the end of the module students will understand why organizations need to be structured in specific ways.
Performance Management
Performance Management is concerned with the management of staff. How they do their jobs. Their efficiency and their effectiveness. This module looks at the ways measuring and improving performance and how a manager can oversee the processes and structures that need to be in place. By the end of the module students will understand the need for and use of the techniques to help improve performance.
Politics and Business
One of the great external influences on business is politics. It imposes itself in many ways via legislation, consumer protection, taxation policies and many other more local policies such as travel and planning regulation. This module examines the various areas that need to be understood by a business to allow it to plan its operations around regulation and controls that exist. By the end of the module students will understand the impact of politics on business and be able to factor in influences into the business plan.
Practical Accounting Analysis
The accounts of a business can tell you so much about the health of that business, how profitable they are, how effectively they are using their financial resources and how strong they are financially. This module will introduce students to a range of analytical techniques and calculations that can be undertaken to assess the financial strength of a business and by the end of the module students will be able to use these techniques.
Quantitative Skills
Managers often must undertake basic calculations and math concerned with areas such as sales levels, statistical facts, or comparative studies. These skills are often overlooked within the managers toolkit, but they are nevertheless requisite skills. This module covers some basic quantitative techniques and by the end of the module students will understand the need for and know how to use such skills.
The Entrepreneurial Manager
What is an Entrepreneur, and can you develop the skills? There are many definitions and many views about the identifiable skills inherent in an entrepreneur. This module explores some of the opinions and ideas surrounding entrepreneurship and by the end of the module students will have a broad understanding of the profile.
Managing and Using Finances
This module covers key areas of accounting, as seen from a business perspective. It explains how accountancy can inform and guide management decisions. The information that you gain will enable you to make better use of the accountants in your organization, because you will have broken down some of the barriers relating to the specialist vocabulary that accountants use. This enhances communication within the organization. Not only will you understand the accounts that accountants produce, but you will also be in a better position to pose questions to accountants and request information from them that will make you a better manager.
Managing and Using Marketing
This module will provide you with a comprehensive understanding of marketing. It is intended to be relevant to the management and operation of organizations in many different areas of the economy, including those which do not operate for profit. Finally, you may need to deal with the marketing specialists in your organization. This workbook will help you become better able to work with them, to help them develop marketing strategies, and to assist with the effective implementation of such strategies.
Managing Organizations
This module is designed for managers, whether experienced or new. It provides information, activities, and things to think about and applications to try out in your workplace to understand the management of organizations. In this module we will help you understand the nature of organizations in general and you own organization in depth, understand the competitive and social influences affecting organizations and evaluate your own organizations performance and gather idea to improve it.
Personal Effectiveness
This module is designed to develop new and experienced leaders. It focuses on the key elements of personal effectiveness which are self-awareness, goal setting, decision making, creative problem solving and stress management.
Quality and Excellence
In this module we shall examine how the concept of quality has developed over the years and what it means today. We shall examine how quality gives organizations a competitive edge. Today, quality is not an optional activity – it is at the heart of business performance because it is linked with customer satisfaction. Management with foresight know that quality impacts the bottom line.
Study Mode
Full Online Model
The Online Bachelor's degree allows students to gain an understanding of the key business fundamentals from the convenience of your own home. Study flexibly from the comforts of your home.
Hybrid Model
Start your Degree Online
Start your Bachelor's degree online with the American University in Switzerland to gain an understanding of the key business fundamentals from the convenience of your own home and study flexibly around your lifestyle.

Finish your Degree in Switzerland.
Advance your career with the opportunity to finish your degree in Switzerland. Study a term on campus. Explore the heart of Europe and discover a multicultural environment. On-campus at the American University in Switzerland, you will build your professional network through excellent career opportunities and gain real-world experience through a professional internship. Be part of the on-campus student community, explore and discover the breathtaking scenery of Switzerland and immerse yourself in a global learning environment with expert academics.
Studying a degree in Business Administration, you could progress into careers including:
Business Consultancy
Business Development
General Management
Logistics and Distribution
Business Research and Analytics
Marketing and Communications
Discover Switzerland
with AUS
Rated in the Top 3 Countries to Study Abroad in Europe
Switzerland is an exceptional location
to live, study and work
Its cultural diversity, magnificent landscape, and innovative environment offer first-class conditions for personal well-being and career achievement.
With its fantastic cuisine, four national languages, horology eminence, and more than 1.5 million cows, Switzerland offers an international study experience like no other.
Obtain the Online BBA
Bachelor of Business Administration
Next Intake:
Continuous Enrollments