Marketing

Dual Degree with
The Marketing specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.
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Overview

The Master of International Business Administration (MIBA) program at the American University of Applied Sciences Institute in Switzerland ensures that our students are fully prepared to lead and manage in today’s competitive and changing global marketplace. We focus on integrating traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a practical learning and research environment that emphasizes collaboration and active engagement with industry leaders.

The curriculum links cutting-edge business theory to practical research and applications as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside healthy competition. At AUS, top-tier internationally diverse classmates come together, share professional experiences, and form synergistic groups where mutual commitment and joint accountability lead to highly effective teams.
Each course integrates at least two experiential learning activities such as:
  • Simulations
  • Presentations – individual and/or group
  • Case studies
  • Projects – individual and/or group.
Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value. To this end, we require and actively support internship placement, on-site company visits, and executive mentoring. With our vast network of contacts at nearby, world-renowned corporate headquarters, students are sure to find opportunities tailored to meet their specific needs. Whether the student’s aspiration is to manage a leading company, have their own business, or work for a family-run business, AUS provides the tools to follow the desired career path. AUS graduate students are expected to produce quality and practical business research summarized in their Master's Capstone submission. AUS awards prizes to the best Thesis.

The Marketing Specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

When a MIBA student successfully completes the DDP, the student will graduate, in their chosen specialty, with a Master of International Business Administration (MIBA) from AUS and a Master of Business Administration (MBA) from TU. MIBA students will also receive a Professional Certificate from TU in their chosen specialty.

Why AUS?

Campus
The inspiring, modern campus of the American University of Applied Sciences Institute in Switzerland features all you could need, from state-of-the-art learning spaces to cozy corners, an on-site Starbucks coffee machine, and dedicated sports facilities.
Multiple Specializations Options
You can study an undergraduate or graduate degree in business or specialize, and also choose to engage in the Dual Degree Program in conjunction with Tiffin University in the United States.
Multiple Intakes per Year
We have three admission intakes per year: fall, winter, and spring.
Learn more about Admission and Application Deadlines

International Recognition

AUS is chartered under Swiss law and recognized by the Department of Education in the Canton of Vaud as an Institute of Higher Education.
Learn more about Accreditation and Ranking
Soft Skill Development
As an accredited institution with the IBM Academic Initiative, AUS has a first-hand view of the latest technologies and business trends across several industries. As an Apple Authorized Training Center for Education, students learn how to code, create and build apps.
Personalized Learning
With a class size of 15 to 20 students and a faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching.
Support Services
AUS provides various support services to students such as: Career Support, Dedicated support, Learning Support. All students will meet with the Academic Coordinator each academic term.
Great Student Life
With our campus located amongst the Swiss Riviera's beautiful scenery, we organize trips to explore the rich cultural heritage and beautiful architecture. Offering plenty of nearby attractions, destinations, and ski resorts or visit local festivals.
Cultural Diversity
At AUS students from over 45 nationalities from 6 continents come together to learn and share experiences, cultural perspectives, and varied work experiences with students from all over the world.
Student Housing
AUS has several fully furnished single and shared rooms within a five-kilometer radius of the university campus.
Learn more about student housing

Dual Degree Accreditations

Dual Degree Structure

In order to receive dual degrees, students must successfully complete the required AUS and TU courses. The curricula are mixtures of AUS and TU courses designed to provide students with the maximum exposure to the necessary knowledge and skills for the future workplace, emphasizing critical thinking, problem-solving, research technologies, and multimodal communication methods.
The TU programs are all online with videos, discussion rooms, readings, and other assignments. For the most part, the students will be in the same class as TU students, thus enabling interaction. Students will take both AUS and TU courses to complete their required coursework. Courses will be taught on campus and remotely, with the possibility of student exchanges to either university.
Duration:
2 years
Entry Dates:
September / January / April
Study Mode:
Full-time
Credits:
90 CH | 120 ECTS
Program Structure
The Master of International Business Administration (MIBA) is a two-year program during which the student must obtain 90 credit hours | 120 European Credit Transfer System. The two-year program structure comprises six academic terms, with three terms per year (Fall, Winter, and Spring). Each term typically includes ten weeks of instruction and two weeks of examinations.

A standard course of study to complete a MIBA program over two years requires the completion of fifteen AUS core courses, two AUS elective courses, ten TU core courses and four TU specialization courses. In addition, nine credit hours are required for Capstone work which starts during the last academic term and can be completed up to six months after graduation. The MIBA Capstone work can be either a thesis in the form of a research proposal, where the validity of one or more hypotheses is investigated, or in the form of a business plan.
Courses
#
CH
ECTS
AUS Core
15
45
60
AUS Elective
2
6
8
TU Core
10
20
30
TU Specialization
4
12
16
Capstone: Thesis or Business Plan
9
12
Courses
#
CH
ECTS
AUS Core
AUS Elective
TU Core
15
45
60
2
6
8
10
20
30
TU Specialization
Capstone: Thesis or Business Plan
4
12
9
16
12
The conferring of a MIBA degree from AUS follows only after completing all the following requirements:
  • Academic credit requirements - a minimum of 90 CH | 120 ECTS.
  • Academic performance requirements - a cumulative GPA of 3.0.
  • Capstone: Thesis in the form of a research proposal, where the validity of one or more hypotheses is investigated, or in the form of a business plan.
  • Attendance and residency requirements.
MIBA students have other credit-earning opportunities, when available, through internships and by working with professors on research initiatives and program activities surrounding their specialization.

Courses

Information Systems for Marketing
This course provides students with the key concepts and tools to turn raw data and information into useful marketing intelligence. Students will examine new and existing technologies for data mining and market information access to assist in strategic decision- making. The course will provide an understanding of the role of integrated marketing communications in the overall marketing program and its contribution to marketing strategy.

Strategic Brand Management

Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?

Global Marketing Management

of the 21st Century. The combination of global free trade philosophies with local market conditions present an array of opportunities and concerns that need to be understood and managed throughout the world. The course will emphasize the global nature of these decisions and their impact on the management of products, services, brands and new market development.
Marketing Field Analysis
The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.

Program Learning Outcomes

1
The successful MIBA participant will be able to analyze and evaluate (beyond the level of understanding) the performance of a business in the functional areas of general management (accounting, economics, finance, and marketing).
2
The successful MIBA participant will be able to analyze and evaluate decision alternatives using theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) applied to the internal and external analysis of a business or industry situation and are able to support and defend their recommendations.
3
The successful MIBA participant will be able to create and present advanced oral and written business presentations (such as a research proposal or a business plan) in a supported and scholarly fashion.
4
The successful MIBA participant will set an example to other students by conducting their affairs in a businesslike manner (such as respect for their appearance, timeliness, and preparation) and possess the ability to work cooperatively in mixed teams on diverse projects towards a common goal.
5
The successful MIBA participant will be able to develop life-long learning skills that will support them to continue their studies in a self-directed and autonomous manner.
The successful MIBA participant will be able to analyze and evaluate (beyond the level of understanding) the performance of a business in the functional areas of general management (accounting, economics, finance, and marketing).
The successful MIBA participant will be able to analyze and evaluate decision alternatives using theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) applied to the internal and external analysis of a business or industry situation and are able to support and defend their recommendations.
The successful MIBA participant will be able to create and present advanced oral and written business presentations (such as a research proposal or a business plan) in a supported and scholarly fashion.
The successful MIBA participant will set an example to other students by conducting their affairs in a businesslike manner (such as respect for their appearance, timeliness, and preparation) and possess the ability to work cooperatively in mixed teams on diverse projects towards a common goal.
The successful MIBA participant will be able to develop life-long learning skills that will support them to continue their studies in a self-directed and autonomous manner.

Career

The Marketing specialization enables the student to build upon the solid foundation from the core coursework for the MBA degree and provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsement deals allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.

A specialization in Marketing allows you to progress into the following careers:

Digital Marketing Management
Marketing Analyst
Advertising
Social Media Marketing
Branding

Tuition & Fees

Dual Master
MIBA + TU Specialization
CHF 22’000.- per year
2-Year Master’s Degree Program
Admission Fee = CHF 3’500.-
(Payment upon acceptance)
flexible payment options available
Application Fee = Free of charge
Dual Master
MIBA + TU Specialization
CHF 22’000
2-Year Program
Admission Fee = CHF 3’500.-
(Payment upon acceptance)
flexible payment options available
per year
Application Fee = Free of charge
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