Dr. Fereshteh Vahidi

Biography

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is a researcher and lecturer with over a decade of experience across academia and industry, specializing in supply chain management, analytical marketing, consumer behavior, and data-driven decision-making.

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She is in the final stage of her PhD at the Geneva School of Economics and Management, where her research focuses on product quality and customer behavior, offering valuable insights for both operations managers and marketers. Moreover, she holds both a Bachelor's and a Master's degree in Industrial Engineering, which provide her with a strong analytical and systems-thinking foundation.

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Fereshteh has successfully applied her expertise in FMCG and banking sectors, bridging academic research with real-world business needs. At AUS, she teaches academic research methods, connecting theory with practice through hands-on, evidence-based learning. Her goal is to provide students with the tools they need to apply research effectively, promoting critical thinking and structured, analytical problem-solving.

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Teaching

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Dr. Fereshteh Vahidi is a dedicated researcher and lecturer who emphasizes connecting theory with practice through hands-on, evidence-based learning. At AUS, she teaches academic research methods, aiming to equip students with the necessary tools for effective research, critical thinking, and analytical problem-solving.

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Industry Experience

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With over a decade of experience spanning both academia and industry, Dr. Vahidi has successfully applied her expertise in the fast-moving consumer goods (FMCG) and banking sectors. Her work effectively bridges academic research with real-world business needs, demonstrating a practical approach to complex challenges.

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Education

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• Ph.D. in Marketing | University of Geneva
• Master's in Industrial Engineering | University of Tehran
• Bachelor's in Industrial Engineering | University of Tehran