Dual Bachelor Degree in Sports
Management – Athletic Administration

The Dual Degree BSBA in Integrated and Digital Marketing at the American Institute of AppliedSciences in Switzerland (AUS) is designed to transform you into a forward-thinking marketingstrategist by providing two degrees in the time it takes most students to earn one. By choosingthis path, you gain the prestigious status of holding both a Swiss Bachelor of Science and anAmerican Bachelor of Business Administration from Tiffin University, effectively doubling yourmarketability across both European and U.S. job markets.

You will move beyond the limitations of traditional classroom learning through a 1:7 faculty-to-student ratio that guarantees you personalized coaching and mentorship from business visionaries who have successfully navigated the same challenges you will face. This programfocuses on your immediate ROI by integrating advanced digital marketing analytics, social mediastrategy, and omnichannel retailing with the essential creative thinking and collaboration “softskills” that modern employers demand for high-level marketing roles. Whether you are lookingto launch a career as a Digital Marketing Manager, Brand Strategist, or aim to lead globalmarketing campaigns, this three-year intensive program provides the industry links, real-worldsimulations, and international accreditation needed to ensure you graduate not just with adiploma, but with a proven professional edge.

The Bachelor of Science in Business Administration (BSBA) program at the American Institute ofApplied Sciences Institute in Switzerland (AUS) provides students with opportunities to build thenecessary skills for the future with a deep understanding of business and technological trendson a global scale and with hands-on experience via close links to the industry. At this first levelof study, AUS students earn a Bachelor of Science in Business Administration degree thatqualifies them for a profession in business management and the opportunity to continue theirstudies further and earn a Master of Science in International Business Administration degree.

At AUS, we focus on integrating traditional business knowledge with practical decision-making,problem-solving, creativity, and strategic thinking while engaging in real-world projects. Wecreate a learning environment that emphasizes collaboration and team building alongsideacademic work. We recognize that business leaders today must master the hard skills needed tomake data-driven decisions and the soft skills necessary to make them better collaborators. Thecurriculum takes the approach of the full development of the individual, placing emphasis onpersonal as well as professional growth. It prepares students for both career and graduatestudies.

All courses are taught in English by leading business visionaries in small dynamic cohorts. Ourprofessors have experience in successful business ventures, providing our students with real-lifelessons learned and best practices. This background allows our professors to share their

challenges and successes with the students, giving them a front-line education focused onexperiential and student-centered learning.

Our faculty-student ratio is roughly 1-7, facilitating a deeper working relationship betweenstudents and professors coupled with feedback and coaching. Courses integrate experientiallearning activities, such as simulations, case studies, individual and group presentations, andprojects.

The Tiffin University Bachelor of Business Administration (BBA) degree program will prepare youfor the challenge. The approach to higher education is that it shouldn’t only exist in the classroom – it should be:

• applicable to real-world situations
• relevant to career paths, and
• focused on attributes valued by modern employers.

The Bachelor of Science in Business Administration (BSBA) program at AUS is exclusively offeredas a Dual Degree Program (DDP) in collaboration with Tiffin University (TU) in the United States.This partnership ensures that all enrolled BSBA students will graduate with both a Bachelor ofScience in Business Administration from AUS and a Bachelor of Business Administration from TU.

In order to receive dual degrees, students must successfully complete the required AUS and TUcourses. The curricula are mixtures of AUS and TU courses designed to provide students with themaximum exposure to the necessary knowledge and skills for the future workplace, emphasizingcritical thinking, problem-solving, research technologies, and multimodal communicationmethods. The TU programs are offered both in person and online with videos, discussion rooms,readings, and other assignments. For online classes, AUS students will be in the same class as TUstudents, thus enabling interaction.

Students will take both AUS and TU courses to complete their required coursework. AUS courseswill be taught on campus and TU courses both on campus and remotely, with the option ofstudent exchanges to either university under certain conditions.

When a bachelor’s student successfully completes the DDP, the student will graduate, in theirchosen specialty, with a BSBA from AUS and a BBA from TU.

Tiffin University has US Higher Learning Commission accreditation, which is recognized by mostministries of education.

By completing this dual degree program, you are not just earning a diploma; you are unlocking agateway to leadership positions in the global sports industry. You will join an elite network ofalumni who have successfully transitioned from the classroom to influential roles within prestigious athletic organizations, professional sports teams, and international sports governingbodies. Whether your ambition is to manage collegiate athletic programs as an Athletic Director,oversee sports facility operations as a Venue Manager, or drive revenue strategy as a SportsBusiness Development Director, this degree provides the multidisciplinary foundation in sportsgovernance, analytics, and modern business management needed to get there. Holding both aSwiss and an American credential gives you a distinct advantage that few others possess,effectively opening doors across the European sports market and throughout the United States.Because the program combines Swiss applied sciences with U.S. accreditation, your professionalreach is truly border-less, allowing you to master the data-driven decision-making andcollaborative leadership skills required to shape the future of athletic administration on eitherside of the Atlantic.

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I. Explain major concepts, theories, and techniques in the functional areas of business.

II. Apply business tools and techniques to evaluate business problems and formulate solutions.

III. Integrate concepts across business functional areas to support decision-making.

IV. Construct coherent written forms of communication.

V. Compose and deliver effective oral presentations.

VI. Collaborate effectively in diverse teams.

VII. Explain ethical obligations and social responsibility considerations in business.

The Bachelor’s program is a three-year program during which the student must obtain 135credit hours | 180 European Credit Transfer System. The three-year program structurecomprises nine academic terms, with three terms per year (Fall, Winter, and Spring). Each termtypically includes ten weeks of instruction and two weeks of examinations.

A standard course of study to complete a BSBA program over three years requires thecompletion of thirty (30) AUS core courses, including the capstone, ten (10) TU core courses,and five (5) AUS elective courses.

The conferring of a degree follows only after completing the following requirements:

• Academic credit requirements – a minimum of 135 CH | 180 ECTS.
• Students who are enrolled in a dual degree program with our educational partner TiffinUniversity (TU) shall be subjected to the specific TU conditions for graduation.

BSBA students have other credit-earning opportunities, when available, by working withprofessors on research initiatives and program activities surrounding their specialization.

Graduation with honors will be recognized for the superior achievement of AUS students atthree levels:

• Cum laude – for graduates with a cumulative grade point average (GPA) of 3.50 to 3.79.
• Magna cum laude – for graduates with a cumulative GPA of 3.80 to 3.99.
• Summa cum laude – for graduates with a cumulative GPA of 4.00 or higher.

Studying at the American Institute of Applied Sciences in Switzerland (AUS) is more than anacademic choice; it is a strategic career move. Positioned in the heart of the Swiss Riviera, weprovide a boutique, high-tech, and globally recognized education designed for the 2026 business landscape.

Dual degrees from Switzerland and the United States

Graduate with a competitive edge that few institutions can match. Through our partnership withTiffin University (US), students earn two separate degrees simultaneously. This dual-qualificationgrants you immediate professional and legal standing in the world’s two most powerfuleconomic blocks—Europe and the United States.

Guaranteed Accommodation in Switzerland

We solve the #1 barrier for international students. Securing housing in Switzerland is notoriouslydifficult for those without a local history. The Promise: AUS guarantees safe, high-qualityaccommodation near Lake Geneva for up to 80% of students who apply early. Focus on yourstudies, not your housing search. We recommend applying early to avoid disappointment and tosecure your accommodation. You can choose between private rooms or shared rooms.

Top-Tier Global Rankings

Your two degree is backed by a legacy of proven excellence. In the 2026 QS Business MastersRankings, AUS stands as:

• Top 1 in Switzerland for Business Masters (3 consecutive years).
• Top 3 in Switzerland for Global MBA programs.
• 5-Star Rated for Teaching and Class Experience.

Boutique Learning Architecture

Personalized mentorship model designed for your transformation.

• 1:7 Student-to-Staff Ratio: Every student receives direct career guidance and classes arerestricted to 20 students: Less crowded and more intimate cohorts foster deep and long-lasting networking, and enhance peer collaboration.
• Faculty: Your professors are industry leaders who “live” the theories they teach. You gaindirect access to faculty who teach at other exclusive schools worldwide and in Switzerlandat a fraction of the cost.
• IBM SkillsBuild: While optional, you can choose to earn additional professional certificationsin Generative AI, Cybersecurity, and Data Science alongside your degree. Skills in highdemand by employers worldwide.

Industry-Integrated & Future-Proof

• AUS bridge the gap between “knowing” and “doing.” At AUS, you gain the technical skillsthat the 2026 job market demands.
• Master the Language of Business with additional specialization modules and understanding.
• Benefit from industry visits, guest speakers and networking with C-level executives.

The Ultimate Strategic Location

• Situated on the shoreline of the UNESCO Swiss Riviera, our campus is surrounded by over850 multinational headquarters.
• The Hub: The Lake Geneva region is Switzerland’s #1 hub for foreign multinationalheadquarters, further driving economic power. Multinationals in this region account for 40% of the cantonal added value, placing you at the doorstep of the world’s leading employers.
• Experience a once-in-a-lifetime opportunity to be immersed in the most prestigious French-speaking part of Switzerland, the epicenter of the Swiss Riviera where you can be in Paris within 4 hours, Milan 3 hours, and Vienna 5 hours by frequent high-speed trains.

A Global Gateway

Join a vibrant community of 40+ nationalities in Lake Geneva, our campus offers a safe, high-quality lifestyle. Graduate not just as a business professional, but as a global citizen ready tolead on any continent.

By completing this dual degree program, you are not just earning a diploma; you are unlocking agateway to the highest echelons of global commerce and international business leadership. Youwill join an elite network of alumni who have successfully transitioned from the classroom toinfluential roles within prestigious multinational corporations, international trade organizations,and global consulting firms. Whether your ambition is to navigate complex trade agreements asan International Trade Specialist, drive global expansion as a Business Development Director, orlead cross-border operations as a Regional Managing Director, this degree provides themultidisciplinary foundation in international finance, global marketing, and modern analyticsneeded to get there. Holding both a Swiss and an American credential gives you a distinctadvantage that few others possess, effectively opening doors across the European market andthroughout the United States. Because the program combines Swiss applied sciences with U.S.accreditation, your professional reach is truly border-less, allowing you to master the data-driven decision-making and collaborative leadership skills required to command a room oneither side of the Atlantic.

To qualify for this dual degree program, you should have successfully completed your secondaryeducation in your home country, earning a high school diploma or a leaving certificate thatgrants you eligibility for university-level study.

We recognize that excellence isn’t always captured by standardized testing, so we do notrequire GMAT or other entrance exam scores for admission. Instead, we prioritize a holisticreview of your potential through a comprehensive assessment of your application and amandatory online interview. This approach ensures that we welcome motivated, career-oriented students from all nationalities, genders, and backgrounds who are ready to provethemselves in a rigorous, dual-accredited environment.

This program is a fast-paced, three-year intensive experience requiring a strong command ofEnglish to ensure academic success. To maximize the likelihood of a successful student visaapplication, we strongly encourage applicants from outside the EU or EEA to apply before their28th birthday. Our mission is to provide an elite, world-class education that remains accessibleto motivated students. We offer a prestigious dual Swiss and U.S. degree designed for thosewho prioritize a global professional network and career-ready results over a traditional IvyLeague path

• Language: English C-Level. But is CEFR B2 level is considered after completing a oralinterview.
• Education: Secondary school’s diploma with good academic achievements or IELTS Overall 5.5, with no single element below 4.5
• Motivation letter: Explain why you are pursuing a degree in your chosen field and yourgoals, and the specific value you will bring to your peer group.

Age requirements: (due to Swiss visa requirements)

• Age: 18-30 (EU/EEA nationals Including Switzerland, Iceland, Liechtenstein, and Norway)
• Age: 18-28 (International)

AUS offers a fair and transparent admissions process based on individual merit and potential.We look beyond basic eligibility to understand the specific context of your background, ensuringwe balance high standards with true inclusivity. Guided by international quality standards andglobal partnerships, we provide direct, honest advice to help students and families choose theright path. Our goal is to align your prior experience and interests with the program that willbest drive your future career.

To maximize your chances of securing a spot in our exclusive dual degree program, you caneasily submit your application and supporting documents through our online portal. Because weprioritize a high-impact learning environment with a 1:7 faculty-to-student ratio, each intake isstrictly limited to 20 students to ensure you receive the personalized coaching and mentorshipnecessary for professional success.

For applicants from outside the EU or EEA (including Switzerland, Iceland, Liechtenstein, andNorway), we strongly recommend initiating your application before the age of 30, as Swissauthorities typically view the ideal age range for student visa approval as 18 to 29.

While we do not mandate a formal English certification for admission, the program is conducted entirely in English by leading business visionaries, requiring you to possess a high level of oral and written proficiency to thrive in advanced academic discourse and real-world projects. If you are ready to master both the data-driven hard skills and the collaborative soft skills required of modern healthcare administration leaders, we encourage you to start your application today.

Note: A set of three foundation courses is offered to students who need additional proficiency inEnglish communication, Math, and applied IT.

Foundation Courses
AUS FOUNDATION 6 CH | 8 ECTS

AUS Core Courses
AUS CORE 81 CH | 108 ECTS

AUS Elective Courses
AUS ELECTIVE 15 CH | 20 ECTS

The provision of these Elective courses in a particular term will depend on availability; the listing of courses offeredmay change from year to year.

Tiffin Core Courses
TU CORE 30 CH | 40 ECTS

Capstone Courses
CAPSTONE 9 CH | 12 ECTS