Ms. Sanja Fabrio

Biography

brings to the table a broad business experience from 20 years of a corporate career in aFortune 100 multinational in setting up and managing local market operations, buildingand leading multicultural organizations, and outreaching high-level internal and externalstakeholders. She recently held positions of Managing Director Central Europe Southand Vice President Corporate Affairs EEMA region in Philip Morris International.

Sanja accompanies C-suite executives in setting and executing robust strategy for growth,developing and leading high-performing teams, and facilitating a flying-start performancefor business leaders in their new role. She collaborates with IMD business school, takinga fresh look at the ways corporations deal with ever-increasing operational pressuresthat have the potential to affect their license to operate. Sanja contributes businesscases and papers, co-hosts lectures, and frequently participates on international panelstreating the future of business and regulation.Sanja Fabrio holds a Bachelor’s Degree inEconomics & International Trade from the University J.J.Strossmayer, Croatia, and anMBA from SDA Bocconi, Italy and is fluent in English, French, Croatian, and Italian andcommands a fair knowledge of German.

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Teaching

Ms. Fabrio teaches marketing, branding, and digital communications courses at AUS.She is passionate about helping students understand the intersection of creativity anddata-driven marketing, bringing her extensive industry experience into the classroom.

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Industry Experience

Ms. Fabrio is a seasoned marketing and communications professional with over 15years of experience in brand management, digital marketing, and corporatecommunications. She has worked with leading companies in Switzerland andinternationally, developing and executing marketing strategies across various sectorsincluding luxury goods, hospitality, and financial services. She is currently the BusinessDevelopment Director at SwissDeCode and has also worked as a consultant for MerckGroup and MIBA.

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Education

• Master's degree in Marketing and Communications
• MBA
• Bachelor's Degree in Economics & International Trade | University J.J.Strossmayer, Croatia