BBA specialization
Business Analytics & AI ApplicationsBachelor of Business Administration
Learn how organizations use data, analytical methods and responsible AI applications to understand performance and improve business decisions.
QualificationBBA
Credits180 ECTS
Study approachApplied and in person
LocationLa Tour-de-Peilz
Program overview01 02 03 04
Business foundations with focused expertise
Learn how organizations use data, analytical methods and responsible AI applications to understand performance and improve business decisions. The specialization connects focused study with broader management knowledge and practical work, helping students apply what they learn to realistic organizational questions.
Data visualization and communication
AI applications in business functions
Responsible use of data and technology
Academic structure99 ECTS 36 ECTS 18 ECTS 18 ECTS 9 ECTS
180 ECTS from foundations to application
The structure combines management study, focused specialization, learning across disciplines and professional practice.
Core
Business foundations
Specialization
Six focused courses
Cross-specialization
Three courses from another field
Professional practice
Internship or applied project
Capstone
One applied challenge
Professional direction
Apply your learning to current business challenges
Students connect academic study with an internship or applied project. Working professionals may address a relevant challenge within their organization where appropriate.
- Business analytics
- Reporting and insights
- Digital operations
- Technology project support
- Data-informed consulting
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Admissions
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