01 Overview

QS Ranked — 5-Star Teaching

BSc in Business Administration

Integrated and Digital Marketing

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BSc in Business Administration

Integrated and Digital Marketing

Three years, nine academic terms, 135 CH | 225 ECTS.

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Student-to-staff ratio

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Employed or in Graduate School within six months of graduation

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Nationalities

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Multinational HQs nearby

Overview

Bachelor of Science in Business Administration

TU Degree

Bachelor of Business Administration

Specialization

Integrated and Digital Marketing

Entry Dates

September, January, April

Duration

3 Years

Structure

9 Academic Terms

Study Mode

Full-Time

Credits

135 CH | 225 ECTS

Program Overview

Prepare for careers in modern marketing, digital strategy, and brand management.

The Integrated and Digital Marketing specialization combines traditional marketing principles with cutting-edge digital strategies. Students learn to build brands, create content, analyze data, and execute campaigns across social media, search, email, and emerging platforms. Graduates are prepared to lead marketing in a digital-first world.

The dual degree allows students enrolled in the program to earn a degree from Switzerland and a degree from the United States while studying entirely in Switzerland.

Brand strategy and positioning
Digital marketing and social media
Content marketing and storytelling
SEO and search engine marketing
Marketing analytics and data visualization
Email marketing and automation
E-commerce and digital platforms
Consumer behavior and market research

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Employed or in graduate school within six months

Curriculum

Three years — nine academic terms — 135 CH | 225 ECTS.

Year 1

3 TERMS

Introduction to Business
Introduction to Marketing
Business Communication
MIS & Artificial Intelligence for Business
Personal Selling
Social Media Marketing

Year 2

3 TERMS

Business Strategy
Future of Work
Soft Skills for Sales
Digital Marketing
Digital Marketing Analysis
Global Marketing

Year 3

3 TERMS

Emerging Technologies
Geopolitics & Global Business
Responsible Business Ethics
Psychology of Leadership
Marketing Research
Omni – Channel Retailing

The modules listed above are subject to change at any time. This overview serves only as an indicative guide to key subjects.

Career Outcomes

Your Future in Integrated and Digital Marketing

The Integrated and Digital Marketing specialization prepares students for careers across the marketing spectrum, from brand management to digital strategy. Students develop creative and analytical skills for modern marketing roles.

Digital Marketing Manager

Plan and execute digital marketing campaigns across search, social, email, and display channels.

Brand Strategist

Develop brand positioning, messaging, and visual identity systems that resonate with target audiences.

Content Marketing Director

Lead content strategy and production across blogs, video, podcasts, and social media platforms.

Social Media Manager

Manage brand presence across social platforms, creating engaging content and building communities.

SEO / SEM Specialist

Optimize website visibility through search engine optimization and paid search campaigns.

Marketing Analytics Manager

Analyze campaign performance and customer data to optimize marketing spend and ROI.

E-Commerce Director

Manage online sales channels, optimize conversion funnels, and drive digital revenue growth.

Chief Marketing Officer

Lead enterprise marketing strategy, brand management, and customer acquisition across all channels.

Dual Swiss and US Degree

Graduate with two degrees. From two continents.

The Bachelor of Science in International Business Administration at AUS is offered exclusively as a dual degree in collaboration with Tiffin in the United States. All enrolled students graduate with two degrees: a BSc from AUS and a BBA from Tiffin University.

Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

Switzerland

United States

The AUS Advantage

Why AUS Business School

Focused Learning

With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention and meaningful interaction.

Dual Degree

Earn two separate degrees at the same time. This gives graduates a stronger international profile.

Top-Ranked

Top-ranked by QS. Five-star rated for teaching and class experience.

Career-Focused

Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities.

Tuition Fees

28'000 CHF / year

Calculate My Costs → Admissions & Financing →

Admissions

Join a community built for ambition.

1 Core Requirements

To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.

Language: English C-Level. CEFR B2 level considered after completing an oral interview.
Education: Secondary school diploma with good academic achievements, or IELTS Overall 5.5 with no single element below 4.5.
Motivation: Explain why you are pursuing this degree, your goals, and the specific value you will bring to your peer group.

2 Admissions Philosophy

AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.

Our goal is to align your prior experience and interests with the program that will best drive your future career.

Not sure whether your background meets the entry requirements? Our admissions team can review your profile and guide your next step.

Review Admissions Speak with an Advisor

Next Intake

January 2027

Classes begin: 11 January 2027 · Application deadline: 15 November 2026 · Program availability is confirmed by Admissions.

Apply Now

Certification Partners

Build Practical Digital Skills.

Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.

"The Integrated and Digital Marketing specialization gave me the creative and analytical skills to lead modern marketing campaigns. The dual degree was an incredible value."

Alumni testimonial

BSc in Business Administration — Integrated and Digital Marketing

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