The Dual Bachelor in Integrated and Digital Marketing at AUS prepares students for careers with digital agencies, global brands, and technology companies. Through its partnership with Tiffin University (USA), students earn two internationally accredited bachelor's degrees in just three years, giving them a competitive edge in the evolving marketing industry.
The program combines digital marketing analytics, social media strategy, and omnichannel marketing with the creative and leadership skills employers value most. With a 1:7 faculty-to-student ratio and mentorship from industry-experienced faculty, students gain practical expertise, real-world experience, and strong industry connections to excel in global marketing and brand leadership roles.
Bachelor of Science in Business Administration
Bachelor of Business Administration
Integrated and Digital Marketing
September, January, April
3 Years
9 Academic Terms
La Tour-de-Peilz, Canton of Vaud, Switzerland
135 CH | 180 ECTS
At AUS, students learn to combine traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking. The curriculum develops both the hard skills needed for data-driven business decisions and the soft skills required for collaboration, communication, leadership, and teamwork.
Students learn through a student-centered, experiential approach guided by professors with real business and marketing experience. The Integrated and Digital Marketing specialization provides hands-on training in marketing strategy, the marketing mix, and real-world consulting projects from day one, equipping graduates with practical skills and industry-ready experience.
Three years · nine academic terms · 135 CH | 180 ECTS.
Core foundations across management, accounting, economics, and business communication.
Applied finance, law, and operations alongside the first specialization and professional work.
Strategy, analytics, electives.
The Bachelor of Science in Business Administration at AUS is offered as a dual degree in collaboration with Tiffin University in the United States. Through this partnership, students have the opportunity to graduate with two degrees: a Bachelor of Science in Business Administration from AUS and a Bachelor of Business Administration from Tiffin University.
To complete the dual degree pathway, students must successfully complete the required AUS and Tiffin University courses. Students complete AUS courses on campus in Switzerland, while Tiffin University courses may be completed on campus or remotely.
Upon successful completion of the dual degree program, students graduate in their chosen specialization with a BSc in Business Administration from AUS and a BBA from Tiffin University. Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.
With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention, direct career guidance, and meaningful interaction with faculty and classmates.
Earn two separate degrees at the same time. This gives graduates a stronger international profile and helps them stand out in competitive job markets across Europe, the US, and beyond.
Top Ranked by the QS World University Rankings. 5-Star Rated for Teaching and class experience.
Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities with business leaders.
Collaborations with top tier companies such as Apple, IBM and Anthropic allow for students to earn professional certifications.
With a student body representing more than 40 nationalities, AUS offers a truly international learning environment.
Finding housing in Switzerland can be challenging, especially for international students. AUS helps make the move easier by offering safe, high-quality accommodation options near our campus.
Our campus is located in the Swiss Riviera, on Lake Geneva and offers access to over 850 multinational company headquarters.
Students who excel in the practical labs that are part of the hospitality specialization can apply for a paid internship — a required, core part of the program.
The internship gives students hands-on experience in a real hospitality setting, covering everything from guest relations to day-to-day business operations. It appears on the official transcript, and students write a short reflective report on what they learned. Internship plans must be shared with the school at least four weeks in advance.
Graduates of the Integrated and Digital Marketing program are prepared for leadership roles across digital agencies, global brands, technology companies, and in-house marketing teams. The dual Swiss and US accreditation opens doors across European markets and throughout the United States.
Plans and executes digital marketing campaigns across search, social, email, and display channels, managing budgets and optimizing performance to meet business goals.
Develops brand positioning, messaging frameworks, and identity systems for companies looking to build long-term recognition and competitive differentiation.
Leads social media strategy and content creation across platforms, growing engaged communities and driving brand awareness at scale.
Uses data and analytics tools to measure campaign performance, generate actionable insights, and guide strategic marketing decisions.
Develops and executes content strategies across multiple formats and channels to attract, engage, and convert target audiences.
Manages online sales channels and digital customer journeys, optimizing conversion rates and revenue performance for direct-to-consumer brands.
Designs and tests data-driven experiments across the full marketing funnel to accelerate user acquisition, retention, and revenue growth.
Leads the full marketing function within an organization, overseeing strategy, budget, team management, and cross-functional collaboration with sales and product teams.
These career paths reflect the program's integrated approach to marketing — equipping graduates to lead across both the creative and analytical dimensions of modern marketing, wherever data-driven strategy and compelling storytelling intersect.
Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.
To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.
English C-Level. CEFR B2 level considered following a successful oral interview.
Secondary school diploma with strong academic achievements, or IELTS Overall 5.5 with no single element below 4.5.
A personal statement explaining why you are pursuing this degree, your professional goals, and the specific value you will bring to your peer group.
AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.
Our goal is to align your prior experience and interests with the program that will best drive your future career.