01 Overview

QS Ranked — 5-Star Teaching

BSc in Business Administration

Sports Management — Athletic Administration

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BSc in Business Administration

Sports Management — Athletic Administration

Three years, nine academic terms, 135 CH | 225 ECTS.

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Student-to-staff ratio

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Employed or in Graduate School within six months of graduation

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Nationalities

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Multinational HQs nearby

Overview

Bachelor of Science in Business Administration

TU Degree

Bachelor of Business Administration

Specialization

Sports Management — Athletic Administration

Entry Dates

September, January, April

Duration

3 Years

Structure

9 Academic Terms

Study Mode

Full-Time

Credits

135 CH | 225 ECTS

Program Overview

Prepare for leadership roles in sports organizations, athletic departments, and sports business.

The Sports Management — Athletic Administration specialization prepares students to lead sports organizations, manage athletic departments, and oversee sports facilities. Combining business fundamentals with sports industry knowledge, graduates are ready to manage teams, events, and operations in professional and collegiate sports.

The dual degree allows students enrolled in the program to earn a degree from Switzerland and a degree from the United States while studying entirely in Switzerland.

Sports organization management
Athletic department administration
Facility planning and management
Event management and logistics
Sports law and compliance
Athletic program development
Budgeting and financial management
Fan engagement and community relations

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Employed or in graduate school within six months

Curriculum

Three years — nine academic terms — 135 CH | 225 ECTS.

Year 1

3 TERMS

Introduction to Business
Introduction to Management
Business Communication
Business of Sport
Facilities Design & Management
Principles of Athletic Development

Year 2

3 TERMS

International Business Law
Soft Skills for Sales
Business Strategy
Business Statistics
Sport Revenue Generation & Sponsorship
Sports Analytics

Year 3

3 TERMS

Geopolitics & Global Business
Human Resources Management
Responsible Business Ethics
Psychology of Leadership
Sports Governance & Administration
Supervision in Sports

The modules listed above are subject to change at any time. This overview serves only as an indicative guide to key subjects.

Career Outcomes

Your Future in Sports Management — Athletic Administration

The Sports Management — Athletic Administration specialization prepares students for leadership roles in sports organizations, athletic departments, and facility management. Students develop operational and strategic skills for the sports industry.

Athletic Director

Lead athletic departments, overseeing programs, budgets, staffing, and compliance with regulations.

Sports Operations Manager

Manage day-to-day operations of sports venues, teams, or athletic organizations.

Event Coordinator

Plan and execute sports events, tournaments, and competitions from logistics to execution.

Sports Marketing Manager

Develop marketing strategies that drive ticket sales, sponsorships, and fan engagement.

Facility Manager

Oversee the maintenance, scheduling, and operations of sports venues and training facilities.

Sports Agent

Represent athletes in contract negotiations, endorsements, and career management.

Compliance Officer

Ensure sports organizations comply with league rules, regulations, and ethical standards.

Sports Program Director

Design and manage sports development programs for youth, collegiate, or professional levels.

Dual Swiss and US Degree

Graduate with two degrees. From two continents.

The Bachelor of Science in International Business Administration at AUS is offered exclusively as a dual degree in collaboration with Tiffin in the United States. All enrolled students graduate with two degrees: a BSc from AUS and a BBA from Tiffin University.

Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

Switzerland

United States

The AUS Advantage

Why AUS Business School

Focused Learning

With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention and meaningful interaction.

Dual Degree

Earn two separate degrees at the same time. This gives graduates a stronger international profile.

Top-Ranked

Top-ranked by QS. Five-star rated for teaching and class experience.

Career-Focused

Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities.

Tuition Fees

28'000 CHF / year

Calculate My Costs → Admissions & Financing →

Admissions

Join a community built for ambition.

1 Core Requirements

To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.

Language: English C-Level. CEFR B2 level considered after completing an oral interview.
Education: Secondary school diploma with good academic achievements, or IELTS Overall 5.5 with no single element below 4.5.
Motivation: Explain why you are pursuing this degree, your goals, and the specific value you will bring to your peer group.

2 Admissions Philosophy

AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.

Our goal is to align your prior experience and interests with the program that will best drive your future career.

Not sure whether your background meets the entry requirements? Our admissions team can review your profile and guide your next step.

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Next Intake

January 2027

Classes begin: 11 January 2027 · Application deadline: 15 November 2026 · Program availability is confirmed by Admissions.

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Certification Partners

Build Practical Digital Skills.

Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.

"The Sports Management specialization gave me the industry knowledge and business skills to lead in professional sports. The dual degree opened international opportunities."

Alumni testimonial

BSc in Business Administration — Sports Management

Student Life