01 Overview

QS Ranked — 5-Star Teaching

BSc in Business Administration

Sports Management — Sports Marketing

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BSc in Business Administration

Sports Management — Sports Marketing

Three years, nine academic terms, 135 CH | 225 ECTS.

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Student-to-staff ratio

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Employed or in Graduate School within six months of graduation

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Nationalities

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Multinational HQs nearby

Overview

Bachelor of Science in Business Administration

TU Degree

Bachelor of Business Administration

Specialization

Sports Management — Sports Marketing

Entry Dates

September, January, April

Duration

3 Years

Structure

9 Academic Terms

Study Mode

Full-Time

Credits

135 CH | 225 ECTS

Program Overview

Prepare for careers in sports marketing, sponsorship, and brand management.

The Sports Management — Sports Marketing specialization prepares students for careers in sports marketing, sponsorship, media, and brand partnerships. Students learn to build sports brands, manage fan engagement, negotiate sponsorship deals, and leverage digital platforms to grow audiences. Graduates are ready to lead marketing in professional sports, leagues, and media companies.

The dual degree allows students enrolled in the program to earn a degree from Switzerland and a degree from the United States while studying entirely in Switzerland.

Sports marketing and branding
Sponsorship strategy and negotiation
Digital sports content creation
Fan engagement and community building
Sports media and broadcasting
Merchandising and licensing
Sports analytics and data-driven marketing
Social media strategy for sports

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Employed or in graduate school within six months

Curriculum

Three years — nine academic terms — 135 CH | 225 ECTS.

Year 1

3 TERMS

Introduction to Business
Introduction to Marketing
MIS & Artificial Intelligence for Business
Financial Accounting
Business of Sports
Digital Marketing

Year 2

3 TERMS

Soft Skills for Sales
Business Strategy
Managerial Accounting
Marketing Communications
Sports Analytics
Sports Marketing & Promotions

Year 3

3 TERMS

International Economics
Emerging Technologies
Responsible Business Ethics
Human Resources Management
Sport Media Technology
Sport Revenue Generation & Sponsorship

The modules listed above are subject to change at any time. This overview serves only as an indicative guide to key subjects.

Career Outcomes

Your Future in Sports Management — Sports Marketing

The Sports Management — Sports Marketing specialization prepares students for careers in sports marketing, sponsorship, media, and brand management. Students develop creative and analytical skills for the sports industry.

Sports Marketing Director

Lead marketing strategies for sports brands, teams, and events across traditional and digital channels.

Sponsorship Manager

Negotiate and manage sponsorship deals between brands and sports organizations.

Digital Sports Content Manager

Create and manage digital content strategies across social media, websites, and streaming platforms.

Brand Partnership Manager

Develop and maintain brand partnerships that drive revenue and audience growth.

Sports Media Manager

Oversee media relations, press coverage, and broadcast partnerships for sports organizations.

Fan Engagement Manager

Build and manage fan communities through events, digital platforms, and loyalty programs.

Sports PR Specialist

Manage public relations, crisis communications, and media strategy for athletes and sports brands.

Merchandising Manager

Oversee licensed merchandise design, production, and sales for sports brands and teams.

Dual Swiss and US Degree

Graduate with two degrees. From two continents.

The Bachelor of Science in International Business Administration at AUS is offered exclusively as a dual degree in collaboration with Tiffin in the United States. All enrolled students graduate with two degrees: a BSc from AUS and a BBA from Tiffin University.

Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

Switzerland

United States

The AUS Advantage

Why AUS Business School

Focused Learning

With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention and meaningful interaction.

Dual Degree

Earn two separate degrees at the same time. This gives graduates a stronger international profile.

Top-Ranked

Top-ranked by QS. Five-star rated for teaching and class experience.

Career-Focused

Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities.

Tuition Fees

28'000 CHF / year

Calculate My Costs → Admissions & Financing →

Admissions

Join a community built for ambition.

1 Core Requirements

To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.

Language: English C-Level. CEFR B2 level considered after completing an oral interview.
Education: Secondary school diploma with good academic achievements, or IELTS Overall 5.5 with no single element below 4.5.
Motivation: Explain why you are pursuing this degree, your goals, and the specific value you will bring to your peer group.

2 Admissions Philosophy

AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.

Our goal is to align your prior experience and interests with the program that will best drive your future career.

Not sure whether your background meets the entry requirements? Our admissions team can review your profile and guide your next step.

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Next Intake

January 2027

Classes begin: 11 January 2027 · Application deadline: 15 November 2026 · Program availability is confirmed by Admissions.

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Certification Partners

Build Practical Digital Skills.

Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.

"The Sports Marketing specialization gave me the creative and strategic skills to build sports brands and engage fans globally. The dual degree was a unique advantage."

Alumni testimonial

BSc in Business Administration — Sports Management

Student Life