MSc in International Business Administration · Specialization

Sports Management

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Overview

Prepare for executive leadership in the global sports industry.

The Dual Master in Sports Management at AUS prepares students for leadership roles in global sports organizations, federations, and marketing agencies. Through its partnership with Tiffin University, students earn an MSc in International Business Administration from AUS and an MBA from Tiffin University in just two years.

The program combines sports business strategy, personnel management, and leadership skills to prepare students for careers in the sports industry. With expert mentorship, industry connections, practical research, and dual accreditation, graduates gain the skills needed for sports management and leadership roles.

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Student-to-staff ratio
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Multinational HQs near campus

Quick Facts

AUS DEGREE

Master of Science in International Business Administration

TU Degree

Master of Business Administration

Specialization

Sports Management

Entry Dates

September, January, April

Duration

2 Years

Structure

6 Academic Terms + Capstone

Location

La Tour-de-Peilz, Canton of Vaud, Switzerland

Credits

90 CH | 120 ECTS

Program Description

Academic excellence meets practical experience.

The Master of Science in International Business Administration at AUS Business School ensures that students are fully prepared to lead and manage in today's competitive and changing global marketplace.

At AUS, students learn to combine traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking. The curriculum develops both the hard skills needed for data-driven business decisions and the soft skills required for collaboration, communication, leadership, and teamwork.

AUS supports experiential learning through company visits, executive mentoring, and practical research. The Sports Management specialization develops expertise in sports operations, finance, logistics, and stakeholder management, preparing graduates with industry connections for leadership roles in the sports business sector.

"Courses are delivered in small, dynamic cohorts by experienced faculty with strong academic and professional backgrounds."
Program Structure

Curriculum

Three years · nine academic terms · 135 CH | 180 ECTS.

* Course schedule is subject to change.
(01)
Year One

Core foundations across management, accounting, economics, and business communication.

Financial Accounting
Managerial Accounting
Introduction to Business
Business Strategy
Sustainability
Corporate Social Responsibility
Intercultural Skills
Critical and Creative Thinking
Micro-economics
Macro-economics
International Economics
Introduction to Finance
Corporate Finance
Management Information Systems
Emerging Technologies
Business Law
Business Statistics
Introduction to Management
Business Ethics
Supply Chain Management,
Building and Leading Teams
Marketing Principles
Marketing Research
Soft Skills for Sales
Political Science
International Relations
Psychology of Leadership
(02)
Year Two

Applied finance, law, and operations alongside the first specialization and professional work.

Hospitality Internship
AUS Elective 1 – Internship Report
Tiffin Specialization Course
Business Law
Business Ethics
Managerial Accounting
Hospitality Yield and Revenue
Management
Tiffin Specialization Course
Business Statistics
 Business Strategy
Soft Skills for Sales
Tiffin Specialization Course
Tiffin Specialization Course
(03)
Year Three

Strategy, analytics, electives.

Sustainability
 International Economics
Hospitality Resort Management
Tiffin Specialization
Course
Tiffin Specialization Course
Emerging Technologies
Supply Chain Management
International Relations
Tiffin Specialization Course
Tiffin Specialization Course
Corporate Social Responsibility
Human Resources Management
Psychology of Leadership
AUS Elective 2
AUS Elective 3
Dual Swiss and US Degree

Graduate with two degrees. From two continents.

The Bachelor of Science in Business Administration at AUS is offered as a dual degree in collaboration with Tiffin University in the United States. Through this partnership, students have the opportunity to graduate with two degrees: a Bachelor of Science in Business Administration from AUS and a Bachelor of Business Administration from Tiffin University.

To complete the dual degree pathway, students must successfully complete the required AUS and Tiffin University courses. Students complete AUS courses on campus in Switzerland, while Tiffin University courses may be completed on campus or remotely.

Upon successful completion of the dual degree program, students graduate in their chosen specialization with a BSc in Business Administration from AUS and a BBA from Tiffin University. Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

Tuition Fees
25'050
/ year
Admissions & Financing
The AUS Advantage

Why AUS Business School

01

Focused Learning

With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention, direct career guidance, and meaningful interaction with faculty and classmates.

02

Dual Degree

Earn two separate degrees at the same time. This gives graduates a stronger international profile and helps them stand out in competitive job markets across Europe, the US, and beyond.

03

Top Ranked

Top Ranked by the QS World University Rankings. 5-Star Rated for Teaching and class experience.

04

Career Focused

Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities with business leaders.

05

Skill Focused

Collaborations with top tier companies such as Apple, IBM and Anthropic allow for students to earn professional certifications.

06

Global Community

With a student body representing more than 40 nationalities, AUS offers a truly international learning environment.

07

Housing Support

Finding housing in Switzerland can be challenging, especially for international students. AUS helps make the move easier by offering safe, high-quality accommodation options near our campus.

08

Swiss Riviera

Our campus is located in the Swiss Riviera, on Lake Geneva and offers access to over 850 multinational company headquarters.

Experience world-class learning.
Let's make it happen

Internships in Switzerland

Students who excel in the practical labs that are part of the hospitality specialization can apply for a paid internship — a required, core part of the program.

The internship gives students hands-on experience in a real hospitality setting, covering everything from guest relations to day-to-day business operations. It appears on the official transcript, and students write a short reflective report on what they learned. Internship plans must be shared with the school at least four weeks in advance.

Career Outcomes

Your Future in Sports Management

Graduates are prepared for senior leadership roles in sports organizations, federations, marketing agencies, and athletic administration. Dual Swiss and US accreditation expands global career opportunities across European and US sports markets.

General Manager

 Leads the overall operations of a professional sports franchise or organization, overseeing strategy, personnel, finances, and performance across all departments.

Sports Business Director

Drives revenue generation strategy for sports organizations, managing commercial partnerships, sponsorships, ticketing, and media rights.

Athletic Director

Oversees all athletic programs within an institution or organization, managing budgets, compliance, coaching staff, and athlete development.

Sports Marketing Manager

Develops and executes marketing campaigns for sports teams, events, and brands, building fan engagement and commercial partnerships.

Event Operations Director

Plans and manages the full operational delivery of major sports events, from logistics and venue management to stakeholder coordination and broadcast.

Sports Finance Manager

Manages financial planning, budgeting, and reporting for sports organizations, ensuring fiscal sustainability across seasons and projects.

Player Personnel Director

Oversees talent scouting, recruitment, and contract management, aligning athlete acquisition strategy with the organization's competitive goals.

International Federation Manager

Manages governance, competition calendars, and stakeholder relations for a national or international sports governing body.

These career paths reflect the program's dual focus on sports industry expertise and broad business leadership — equipping graduates to lead at the highest levels wherever strategic management, commercial acumen, and passion for sport intersect.

Certification Partners

Build Practical Digital Skills.

Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.

Join the AUS Community

1

Core Requirements

 To qualify for this program, applicants must have successfully completed a Bachelor's degree or equivalent. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.

Language

English C-Level. CEFR B2 level considered following a successful oral interview.

Education

Secondary school diploma with strong academic achievements, or IELTS Overall 5.5 with no single element below 4.5.

Motivation

A personal statement explaining why you are pursuing this degree, your professional goals, and the specific value you will bring to your peer group.

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Admissions Philosophy

AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.

Our goal is to align your prior experience and interests with the program that will best drive your future career.

Next Intake

Fall 2026

EU/EFTA Deadline

July 15

International Deadline

July 15

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What's Next

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