01 Overview

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MSc in International Business Administration

Strategic Brand & Digital Marketing

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MSc in International Business Administration

Strategic Brand & Digital Marketing

Two years, six academic terms plus capstone, 83 CH | 135 ECTS.

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Student-to-staff ratio

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Employed or in Graduate School within six months of graduation

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Nationalities

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Multinational HQs nearby

Overview

Master of Science in International Business Administration

TU Degree

Master of Business Administration

Specialization

Strategic Brand & Digital Marketing

Entry Dates

September, January, April

Duration

2 Years

Structure

6 Academic Terms + Capstone

Study Mode

Full-Time

Credits

83 CH | 135 ECTS

Program Overview

Master the art and science of modern brand leadership.

The Strategic Brand & Digital Marketing specialization at the master's level prepares senior marketing professionals to lead brand strategy, digital transformation, and omnichannel marketing. Covering brand architecture, digital ecosystems, marketing analytics, and creative direction, graduates are ready for CMO and VP-level roles in the world's leading brands.

The dual degree allows students enrolled in the program to earn a degree from Switzerland and a degree from the United States while studying entirely in Switzerland.

Brand strategy and architecture
Digital marketing ecosystems
Marketing analytics and attribution
Creative direction and design thinking
Content strategy and storytelling
Social media and influencer marketing
Omnichannel customer experience
Marketing technology and automation

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Employed or in graduate school within six months

Curriculum

Two years — six academic terms plus capstone — 83 CH | 135 ECTS.

Year 1

3 TERMS

International Business Strategy
Digital Transformation
Global Intercultural Management
Digital Information Systems for Marketing
Strategic Brand Management
Marketing Management

Year 2

3 TERMS

Global & Transnational Management
Executive Leadership
Digital Analytical Global Marketing Management
Digital Marketing Analytics
Innovative Decision Making
Capstone Project

The modules listed above are subject to change at any time. This overview serves only as an indicative guide to key subjects.

Career Outcomes

Your Future in Strategic Brand & Digital Marketing

The Strategic Brand & Digital Marketing specialization prepares students for senior leadership roles in brand management, digital marketing, and creative direction. Students develop strategic and creative capabilities.

Chief Marketing Officer

Lead enterprise marketing strategy, brand management, and customer acquisition across all channels.

Brand Director

Lead brand strategy, positioning, and architecture for global brands across markets.

Digital Marketing VP

Oversee digital marketing strategy, channels, and technology across the organization.

Creative Director

Lead creative vision, design direction, and brand expression across all touchpoints.

Content Strategy Director

Develop and manage content strategies that drive engagement, authority, and conversion.

Social Media Director

Lead social media strategy, community management, and influencer partnerships.

Marketing Analytics Director

Use data and analytics to optimize marketing performance and drive ROI across channels.

E-Commerce Director

Lead online sales strategy, digital storefronts, and conversion optimization.

Dual Swiss and US Degree

Graduate with two degrees. From two continents.

The Master of Science in International Business Administration at AUS is offered exclusively as a dual degree in collaboration with Tiffin University in the United States. All enrolled students graduate with two degrees: a Master of Science in International Business Administration from AUS and a Master of Business Administration from Tiffin University. To complete the dual degree pathway, students must successfully complete the required AUS and Tiffin University courses. AUS courses are taught on campus in Switzerland, while Tiffin University courses may be completed on campus or remotely, with the option of student exchanges to either university under certain conditions. Upon successful completion of the dual degree program, students graduate with an MSc in International Business Administration from AUS and an MBA from Tiffin University. Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

Switzerland

United States

The AUS Advantage

Why AUS Business School

Focused Learning

With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention and meaningful interaction.

Dual Degree

Earn two separate degrees at the same time. This gives graduates a stronger international profile.

Top-Ranked

Top-ranked by QS. Five-star rated for teaching and class experience.

Career-Focused

Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities.

Tuition Fees

25'000 CHF / year

Calculate My Costs → Admissions & Financing →

Admissions

Join a community built for ambition.

1 Core Requirements

To qualify for this program, applicants must have successfully completed a Bachelor’s degree or equivalent. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.

Language: English C-Level. CEFR B2 level considered following a successful oral interview.
Education: Bachelor’s degree with good academic achievements, or IELTS Overall 6.0 with no single element below 5.0.
Motivation: A personal statement explaining why you are pursuing this degree, your professional goals, and the specific value you will bring to your peer group.

2 Admissions Philosophy

AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.

Our goal is to align your prior experience and interests with the program that will best drive your future career.

Not sure whether your background meets the entry requirements? Our admissions team can review your profile and guide your next step.

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Next Intake

January 2027

Classes begin: 11 January 2027 · Application deadline: 15 November 2026 · Program availability is confirmed by Admissions.

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Certification Partners

Build Practical Digital Skills.

Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.

"The Strategic Brand & Digital Marketing specialization gave me the creative and strategic skills to lead brand transformation. The dual degree opened global doors."

Alumni testimonial

MSc in International Business Administration — Strategic Brand & Digital Marketing

Student Life