Strategic Brand & Digital Marketing

86%

Employed or in grad school within six months of graduation

Overview

Prepare for executive leadership in brand strategy and digital marketing.

The Dual Master in Strategic Brand & Digital Marketing at AUS prepares students for leadership roles in global marketing, advertising, and brand management. Through its partnership with Tiffin University, students earn an MSc in International Business Administration from AUS and an MBA from Tiffin University in just two years.

The program combines brand strategy, digital analytics, and global marketing skills to prepare students for senior marketing roles. With expert faculty mentorship, practical research, and industry connections, graduates gain the expertise and dual accreditation needed for leadership in brand management and digital marketing.

Student-to-staff ratio

Multinational HQs near campus

Quick Facts

AUS DEGREE

Master of Science in International Business Administration

TU Degree

Master of Business Administration

Specialization

Integrated and Digital Marketing

Entry Dates

September, January, April

Duration

2 Years

Structure

6 Academic Terms + Capstone

Location

La Tour-de-Peilz, Canton of Vaud, Switzerland

Credits

90 CH | 120 ECTS

Program Description

Academic excellence meets practical experience.

The Master of Science in International Business Administration at AUS Business School ensures that students are fully prepared to lead and manage in today's competitive and changing global marketplace.

At AUS, students learn to combine traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking. The curriculum develops both the hard skills needed for data-driven business decisions and the soft skills required for collaboration, communication, leadership, and teamwork.

AUS supports experiential learning through company visits, executive mentoring, and practical research. The Strategic Brand & Digital Marketing specialization develops expertise in brand management, digital analytics, and global marketing strategy, preparing graduates to drive growth in startups and global organizations.

"Courses are delivered in small, dynamic cohorts by experienced faculty with strong academic and professional backgrounds."

Program Structure

Curriculum

Three years · nine academic terms · 135 CH | 180 ECTS.

* Course schedule is subject to change.

(01)

Year One

Core foundations across management, accounting, economics, and business communication.

Financial Accounting

Managerial Accounting

Introduction to Business

Business Strategy

Sustainability

Corporate Social Responsibility

Intercultural Skills

Critical and Creative Thinking

Micro-economics

Macro-economics

International Economics

Introduction to Finance

Corporate Finance

Management Information Systems

Emerging Technologies

Business Law

Business Statistics

Introduction to Management

Business Ethics

Supply Chain Management,

Building and Leading Teams

Marketing Principles

Marketing Research

Soft Skills for Sales

Political Science

International Relations

Psychology of Leadership

(02)

Year Two

Applied finance, law, and operations alongside the first specialization and professional work.

Negotiations

Financial Management

Data Analytics

Artificial Intelligence for Business

Digital Transformation

Blockchain & Cryptocurrency

Swiss Corporate Law

Swiss Labor Law

Contract Law

Human Resource Management

National Competitiveness

Future of Work

Project Management

Change Management

Operations Management

Product Management

Digital Marketing

Government Affairs

(03)

Year Three

Strategy, analytics, electives.

Introduction to Research

Business Planning and Budgeting I

Business Planning and Budgeting II

Dual Swiss and US Degree

Graduate with two degrees. From two continents.

The Bachelor of Science in Business Administration at AUS is offered as a dual degree in collaboration with Tiffin University in the United States. Through this partnership, students have the opportunity to graduate with two degrees: a Bachelor of Science in Business Administration from AUS and a Bachelor of Business Administration from Tiffin University.

To complete the dual degree pathway, students must successfully complete the required AUS and Tiffin University courses. Students complete AUS courses on campus in Switzerland, while Tiffin University courses may be completed on campus or remotely.

Upon successful completion of the dual degree program, students graduate in their chosen specialization with a BSc in Business Administration from AUS and a BBA from Tiffin University. Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.

The AUS Advantage

Why AUS Business School

01 Focused Learning

With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention, direct career guidance, and meaningful interaction with faculty and classmates.

02 Dual Degree

Earn two separate degrees at the same time. This gives graduates a stronger international profile and helps them stand out in competitive job markets across Europe, the US, and beyond.

03 Top Ranked

Top Ranked by the QS World University Rankings. 5-Star Rated for Teaching and class experience.

04 Career Focused

Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities with business leaders.

05 Skill Focused

Collaborations with top tier companies such as Apple, IBM and Anthropic allow for students to earn professional certifications.

06 Global Community

With a student body representing more than 40 nationalities, AUS offers a truly international learning environment.

07 Housing Support

Finding housing in Switzerland can be challenging, especially for international students. AUS helps make the move easier by offering safe, high-quality accommodation options near our campus.

08 Swiss Riviera

Our campus is located in the Swiss Riviera, on Lake Geneva and offers access to over 850 multinational company headquarters.

Experience world-class learning.

Let's make it happen

Internships in Switzerland

Students who excel in the practical labs that are part of the hospitality specialization can apply for a paid internship — a required, core part of the program.

The internship gives students hands-on experience in a real hospitality setting, covering everything from guest relations to day-to-day business operations. It appears on the official transcript, and students write a short reflective report on what they learned. Internship plans must be shared with the school at least four weeks in advance.

Career Outcomes

Your Future in Strategic Brand & Digital Marketing

Graduates are prepared for senior leadership roles in global advertising, brand management, digital marketing, and in-house marketing teams. Dual Swiss and US accreditation expands career opportunities across European and US markets.

Chief Marketing Officer

Leads the full marketing function at executive level, overseeing brand strategy, digital performance, campaign management, and commercial growth across the organization.

Global Brand Director

Shapes and manages the identity, positioning, and communications of a global brand, ensuring consistency and competitive relevance across all markets and channels.

Digital Marketing Director

Oversees digital marketing strategy across all channels — search, social, email, and programmatic — driving performance, ROI, and audience growth at scale.

Strategic Brand Manager

Develops brand strategy and manages brand equity for a product portfolio, working across marketing, product, and commercial teams to drive market positioning.

Marketing Analytics Director

Leads the data and analytics function within a marketing organization, translating complex data into strategic insights that drive campaign optimization and business growth.

Growth Marketing Director

Designs and scales data-driven growth strategies across the full marketing funnel, accelerating customer acquisition, retention, and revenue for global organizations.

Digital Transformation Lead — Marketing

Drives the adoption of marketing technology, automation, and AI tools across an organization, modernizing marketing operations and capabilities.

International Marketing Director

Develops and executes marketing strategies across multiple international markets, adapting brand and campaign approach for cultural, regulatory, and competitive contexts.

These career paths reflect the program's integrated approach to brand and digital marketing — equipping graduates to lead across both the creative and analytical dimensions of modern marketing, wherever strategic brand thinking and data-driven performance intersect.

Join the AUS Community

Core Requirements

To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.

Language

English C-Level. CEFR B2 level considered following a successful oral interview.

Education

Secondary school diploma with strong academic achievements, or IELTS Overall 5.5 with no single element below 4.5.

Motivation

A personal statement explaining why you are pursuing this degree, your professional goals, and the specific value you will bring to your peer group.

Admissions Philosophy

AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.

Our goal is to align your prior experience and interests with the program that will best drive your future career.

Next Intake

Fall 2026

EU/EFTA Deadline

July 15

International Deadline