The Dual Master in Strategic Brand & Digital Marketing at AUS prepares students for leadership roles in global marketing, advertising, and brand management. Through its partnership with Tiffin University, students earn an MSc in International Business Administration from AUS and an MBA from Tiffin University in just two years.
The program combines brand strategy, digital analytics, and global marketing skills to prepare students for senior marketing roles. With expert faculty mentorship, practical research, and industry connections, graduates gain the expertise and dual accreditation needed for leadership in brand management and digital marketing.
Master of Science in International Business Administration
Master of Business Administration
Strategic Brand & Digital Marketing
September, January, April
2 Years
6 Academic Terms + Capstone
La Tour-de-Peilz, Canton of Vaud, Switzerland
83 CH | 135 ECTS
At AUS, students learn to combine traditional business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking. The curriculum develops both the hard skills needed for data-driven business decisions and the soft skills required for collaboration, communication, leadership, and teamwork.
AUS supports experiential learning through company visits, executive mentoring, and practical research. The Strategic Brand & Digital Marketing specialization develops expertise in brand management, digital analytics, and global marketing strategy, preparing graduates to drive growth in startups and global organizations.
Two years · six academic terms + capstone · 83 CH | 135 ECTS.
The Masters of Science in Business Administration at AUS is offered as a dual degree in collaboration with Tiffin University in the United States. Through this partnership, students have the opportunity to graduate with two degrees: a Masters of Science in Business Administration from AUS and a Masters of Business Administration from Tiffin University.
To complete the dual degree pathway, students must successfully complete the required AUS and Tiffin University courses. Students complete AUS courses on campus in Switzerland, while Tiffin University courses may be completed on campus or remotely.
Upon successful completion of the dual degree program, students graduate in their chosen specialization with a MSc in Business Administration from AUS and a MBA from Tiffin University. Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.
With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention, direct career guidance, and meaningful interaction with faculty and classmates.
Earn two separate degrees at the same time. This gives graduates a stronger international profile and helps them stand out in competitive job markets across Europe, the US, and beyond.
Top Ranked by the QS World University Rankings. 5-Star Rated for Teaching and class experience.
Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities with business leaders.
Collaborations with top tier companies such as Apple, IBM and Anthropic allow for students to earn professional certifications.
With a student body representing more than 40 nationalities, AUS offers a truly international learning environment.
Finding housing in Switzerland can be challenging, especially for international students. AUS helps make the move easier by offering safe, high-quality accommodation options near our campus.
Our campus is located in the Swiss Riviera, on Lake Geneva and offers access to over 850 multinational company headquarters.
Graduates are prepared for senior leadership roles in global advertising, brand management, digital marketing, and in-house marketing teams. Dual Swiss and US accreditation expands career opportunities across European and US markets.
Leads the full marketing function at executive level, overseeing brand strategy, digital performance, campaign management, and commercial growth across the organization.
Shapes and manages the identity, positioning, and communications of a global brand, ensuring consistency and competitive relevance across all markets and channels.
Oversees digital marketing strategy across all channels — search, social, email, and programmatic — driving performance, ROI, and audience growth at scale.
Develops brand strategy and manages brand equity for a product portfolio, working across marketing, product, and commercial teams to drive market positioning.
Leads the data and analytics function within a marketing organization, translating complex data into strategic insights that drive campaign optimization and business growth.
Designs and scales data-driven growth strategies across the full marketing funnel, accelerating customer acquisition, retention, and revenue for global organizations.
Drives the adoption of marketing technology, automation, and AI tools across an organization, modernizing marketing operations and capabilities.
Develops and executes marketing strategies across multiple international markets, adapting brand and campaign approach for cultural, regulatory, and competitive contexts.
These career paths reflect the program's integrated approach to brand and digital marketing — equipping graduates to lead across both the creative and analytical dimensions of modern marketing, wherever strategic brand thinking and data-driven performance intersect.
To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.
English C-Level. CEFR B2 level considered following a successful oral interview.
Secondary school diploma with strong academic achievements, or IELTS Overall 6.0 with no single element below 5.0.
A personal statement explaining why you are pursuing this degree, your professional goals, and the specific value you will bring to your peer group.
AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.
Our goal is to align your prior experience and interests with the program that will best drive your future career.
Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.
