The Dual Bachelor in Sports Marketing at AUS prepares students for careers in sports marketing agencies, professional sports organizations, and global sports brands. Through its partnership with Tiffin University (USA), students earn two internationally accredited bachelor's degrees in just three years, giving them a competitive edge in the sports marketing industry.
The program combines sports marketing strategy, media technology, and revenue generation with the creative and leadership skills employers seek. With a 1:7 faculty-to-student ratio and mentorship from industry-experienced faculty, students gain practical expertise, real-world experience, and strong industry connections to excel in sports marketing and brand partnerships.
Bachelor of Science in Business Administration
Bachelor of Business Administration
Sports Marketing
September, January, April
3 Years
9 Academic Terms
La Tour-de-Peilz, Canton of Vaud, Switzerland
135 CH | 180 ECTS
At AUS, students combine core business knowledge with practical decision-making, problem-solving, creativity, and strategic thinking. The curriculum builds both technical expertise for data-driven decisions and essential skills in communication, collaboration, leadership, and teamwork.
Students learn through a student-centered, experiential approach guided by professors with direct business experience, gaining practical insights from real industry challenges. The Sports Marketing specialization develops expertise in sports management and marketing through industry-focused courses, hands-on learning, and professional connections, preparing graduates for successful careers in the sports business world.
Three years · nine academic terms · 135 CH | 180 ECTS.
Core foundations across management, accounting, economics, and business communication.
Applied finance, law, and operations alongside the first specialization and professional work.
Strategy, analytics, electives.
The Bachelor of Science in Business Administration at AUS is offered as a dual degree in collaboration with Tiffin University in the United States. Through this partnership, students have the opportunity to graduate with two degrees: a Bachelor of Science in Business Administration from AUS and a Bachelor of Business Administration from Tiffin University.
To complete the dual degree pathway, students must successfully complete the required AUS and Tiffin University courses. Students complete AUS courses on campus in Switzerland, while Tiffin University courses may be completed on campus or remotely.
Upon successful completion of the dual degree program, students graduate in their chosen specialization with a BSc in Business Administration from AUS and a BBA from Tiffin University. Tiffin University is accredited by the Higher Learning Commission in the United States, supporting the international credibility and recognition of the degree pathway.
With a 7:1 student-to-staff ratio and classes limited to 20 students, you receive personal attention, direct career guidance, and meaningful interaction with faculty and classmates.
Earn two separate degrees at the same time. This gives graduates a stronger international profile and helps them stand out in competitive job markets across Europe, the US, and beyond.
Top Ranked by the QS World University Rankings. 5-Star Rated for Teaching and class experience.
Build practical business skills through specialization modules, industry visits, guest speakers, and networking opportunities with business leaders.
Collaborations with top tier companies such as Apple, IBM and Anthropic allow for students to earn professional certifications.
With a student body representing more than 40 nationalities, AUS offers a truly international learning environment.
Finding housing in Switzerland can be challenging, especially for international students. AUS helps make the move easier by offering safe, high-quality accommodation options near our campus.
Our campus is located in the Swiss Riviera, on Lake Geneva and offers access to over 850 multinational company headquarters.
Students who excel in the practical labs that are part of the hospitality specialization can apply for a paid internship — a required, core part of the program.
The internship gives students hands-on experience in a real hospitality setting, covering everything from guest relations to day-to-day business operations. It appears on the official transcript, and students write a short reflective report on what they learned. Internship plans must be shared with the school at least four weeks in advance.
Graduates of the Sports Marketing program are prepared for leadership roles across sports marketing agencies, professional sports teams, global sports brands, and digital sports media companies. The dual Swiss and US accreditation opens doors across European sports markets and throughout the United States.
Leads the full marketing function for a sports organization or brand, overseeing campaigns, fan engagement strategy, and commercial growth across all channels.
Identifies, negotiates, and manages commercial sponsorship deals between sports organizations and corporate partners, maximizing revenue and brand alignment.
Develops and executes digital and traditional media strategies for sports brands, managing content distribution across broadcast, social, and streaming platforms.
Manages the identity, positioning, and communications of a sports brand, ensuring consistency and relevance across all touchpoints.
Designs and implements programs to build loyal fan communities, drive attendance, and maximize the supporter experience across live and digital environments.
Plans and promotes major sports events, overseeing marketing campaigns, partnerships, ticketing strategy, and audience development.
Manages digital marketing channels for sports organizations, including social media, email, SEO, and paid advertising, with a focus on data-driven performance.
Identifies and develops new commercial opportunities for sports organizations, from new market entry to product launches and licensing agreements.
These career paths reflect the program's integrated approach to sports marketing — equipping graduates to lead across both the creative and commercial dimensions of the industry, wherever brand storytelling, data analytics, and fan experience intersect.
Alongside their dual degree, students can earn certifications through AUS partnerships with leading technology firms in AI, digital tools, and data analytics.
To qualify for this program, applicants must have successfully completed secondary education in their home country, earning a diploma or leaving certificate that grants university-level eligibility. No GMAT or entrance exam scores are required. Admission is based on a holistic review of your application and a mandatory online interview.
English C-Level. CEFR B2 level considered following a successful oral interview.
Secondary school diploma with strong academic achievements, or IELTS Overall 5.5 with no single element below 4.5.
A personal statement explaining why you are pursuing this degree, your professional goals, and the specific value you will bring to your peer group.
AUS offers a fair and transparent admissions process based on individual merit and potential. We look beyond basic eligibility to understand the specific context of your background, ensuring we balance high standards with true inclusivity.
Our goal is to align your prior experience and interests with the program that will best drive your future career.